AMBER stands for America’s Missing Broadcast Emergency Response. Alabama broadcasters use the Emergency Alert System (EAS), the same system used to broadcast severe weather information, to air a description of the missing child and suspected abductor.

The AMBER Plan was created in 1996 in memory of Amber Hagerman, a 9-year-old who was kidnapped and brutally murdered while riding her bicycle in Arlington, Texas.

In response to the community's concern for the safety of local children, the Dallas/Fort Worth Association of Radio Managers teamed up with local law-enforcement agencies and developed this early warning system to help find abducted children.