Alabama Broadcasters Association

ALABAMA BROADCASTERS ASSOCIATION

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PUBLIC EDUCATION PARTNERSHIP (PEP)

ABA MEMBERS ONLY

With PEP (Public Education Partnership) your agency or organization can reach people throughout Alabama easily and cost-effectively. Your non-political, non-controversial message is broadcast by ABA-member radio and TV stations in all parts of the state at a fraction of the cost of buying airtime in a single market.

PEP Benefits:

Reach all demographic groups
Be seen and heard in all time slots and formats
Be broadcast by major radio and TV stations in the state

Eligibility Requirements:

A government agency or a federal tax exempt, not for profit organization
You may not have used paid broadcast advertising within the past 12 months
You must have a non-political, non-controversial message in the public interest

Apply Online:

If you'd like to become a PEP Affiliate, you may submit the PEP Application Form .

• Alabama Station Directory

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• Management / Sales

• Political Broadcasting Guide

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Best advice for scheduling ABA PEP spots:

Write up a TFN order identifying the spot in your traffic system (i.e., ABA-Army Guard Reflection; ABA-State Bar Foreclosure; ABA-EMA Hurricane).

Assign it a medium to low priority code.

Radio should schedule the spots from 6am to 7pm (if the spot gets bumped it would default to the next BTA or the next day BTA).

TV should schedule the spots from 6am to 10pm (if the spot gets bumped it would default to the next BTA or the next day BTA).

CURRENT PEP PARTNERS

Alabama Army National Guard

• NASBA Urges Stations To Air ANG PEP Spots

Please use the attached LIVE READ copy for the Alabama Army National Guard when possible. It is NOT to be substituted for the spots currently in rotation.

Radio Spots:
"Storm Chasers" - :60 English
"The Destination" - :60 English
"Parent Talk" - :60 English
"Parent Talk" - :60 Spanish
"Dorm" - :30 English
"Dorm" - :30 Spanish
"Over Coffee" - :30 English

General Information:
"Real Life" - Radio
"Real Life" - TV

Public File Cover Sheets:
"Real Life" - Radio
"Real Life" - TV

Affidavits:
"Real Life" - Radio
"Real Life" - TV
__________________________________________
Alabama Department of Human Resources
Adoption and Foster Care Programs

General Information

Public File Cover Sheet

Radio Spots:
Adoption - Open Your Heart - :30
Adoption - Open Your Heart - :60
__________________________________________
Alabama Emergency Management Agency
Be Ready

Public File Cover Sheet

TV Spots:
Be Ready #1 - :30
Be Ready #2 - :30
__________________________________________
Alabama People Against a Littered State (PALS)

Radio Spot:
AL PALS - :30

Public File Cover Sheets:
Issues/Programs

General Information:
Aug-Oct 2010 Campaign
__________________________________________

Alabama State Bar Association

Radio Spots:
Foreclosure 1 - :30
Foreclosure 2 - :30
Foreclosure 3 - :30

Public File Cover Sheets:
Foreclosure
Lifeplan

Affidavits:
Foreclosure
Lifeplan
__________________________________________

PUBLIC FILE COVER SHEETS

Did you know that the same PEP spots which support the programs of the Alabama Broadcasters Association are also considered Issues and Programs material for your Public File?

All you need to do is attach a copy of your affidavits to the appropriate report and file it.

We are providing a SAMPLE for use with any public service campaigns you might run in addition to PEP spots. You will also find a blank copy of the form for your purposes.

In addition, we are including examples of radio and TV affidavits which include all the information you would need to report. If you are not producing affidavits in this manner, you might consider doing so for your Public File. In our examples, the ABA has been established as an "advertiser" with the individual PEP partners having their own affidavit each month.

The PEP program allows us to keep membership dues low and offer more benefits to member stations.

Thank you for supporting the ABA by running PEP spots. Please make sure you get the credit for doing so by sending the affidavits to the ABA office in a timely manner. Just as you report to the FCC, we report to our PEP partners.