• Intro to E-Lessons
• E-Lessons FAQs
• E-Lessons Highlights
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• Lesson 9 - The Creative Problem
(Posted 08-15-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
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• Lesson 8 - How to Explain the Logic of Using Your Station
(Posted 08-08-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 7 - How We Really See and Hear Commercials
(Posted 08-01-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
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• Lesson 6 - Branding
(Posted 07-25-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 5 - How to Explain Marketing Clutter
(Posted 07-17-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 4 - Explaining Marketing to a Direct Client
(Posted 07-11-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 3 - Make Broadcast Advertising Easy
(Posted 07-07-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 2 - Getting More Appointments
(Posted 6-27-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Lesson 1 - Prospecting Local Direct
(Posted 6-20-08)
• Video Link
• Manager's Guide
• Salespersons Worksheet
__________________________________
• Bonus Lesson - Long Term Contracts
(Posted 6-13-08)
• Manager's Guide
• Salespersons Worksheet
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