ALABAMA BROADCASTERS ASSOCIATION

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Happy Holidays from your ABA staff
  • ABA Christmas 2014

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REMINDER: You may begin submitting entries for the 2015 ABBY Awards on January 5.  CALL FOR ENTRIES

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The evolution of TV advertising – three predictions for 2015

TV and online worlds will continue to merge, giving advertisers a more holistic picture. Media consumption has changed beyond recognition over the past few years, with consumers now using multiple devices simultaneously to fit in over 11 hours of media and communications into less than nine hours each day. In 2015 there will be important opportunities for brands that can keep pace with the lifestyle habits of the modern consumer.  READ MORE

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