The 7 Deadly Teasing & Promotion Sins
Great teases and promos start with great attention to detail. In this example-packed session, Graeme Newell shows the seven most important moments within any promo. You’ll learn the most perilous producing pitfalls, plus easy and effective ways to break these bad habits. Avoiding the 7 deadly teasing sins will keep viewers watching longer and guarantee ratings success.

Best Strategies for Winning New Viewers
Your content may be a big hit with loyal customers, but how can you charm new customers who are devoted to competitors or simply don’t watch much TV? Some stations are superstars at building irresistible viewer appeal. In this example-packed session, emotional marketing specialist Graeme Newell shows you the specific brand growth strategies behind these recruiting wizards.

You’ll learn how the best stations win the love of wildly diverse customer groups, all without diluting their core brand messaging. Learn the critical steps for making your station brand irresistible to new prospects. Newell lays out the emotional marketing strategies that are best at turning complacent customers into raving brand advocates.

Graeme Newell is a researcher, speaker and customer loyalty expert who teaches TV companies how to engage their viewers more often and for longer periods of time. He turns casual viewers into avid television lovers through amplified social, web, and broadcast interaction. Graeme has coached management teams on branding and marketing throughout the world.

Drawing from a library of 50,000 of the world’s most powerful TV promos and commercials, Graeme’s presentations are packed full of the very best marketing strategies in the world. He reveals the hidden dynamics that build strong viewer loyalty and increase repeat viewing.

Graeme is a graduate of the University of North Carolina with a degree in Marketing. Graeme spent most of his career as a TV manager in LA, Phoenix, Atlanta, and Columbus, OH. After years as a both a front line producer and manager, he started 602 Communications in 1997.