Turning Digital Into Dollars: Unlock the Secrets to Digital Success

Everyone is looking for real and proven ideas to drive digital revenue and grow their digital audience. Learn how our panel of digital experts are successfully using their digital tools to drive meaningful results.

Our panel will share their secrets and practical ideas to take back to your station to make an immediate impact on your bottom line and improve audience experience. You’ll learn how to leverage digital to create excellent digital content, promotions, and events to increase audience engagement and generate significant digital revenue.

All attendees will receive a complimentary Digital Success Cheat Sheet with tactics to help them grow digital engagement and revenue at their radio stations.

Halley Phillips, granddaughter of Sun Records founder Sam Phillips, began her career in radio sixteen years ago. Today she is the Director of Digital Marketing where she supervises website and mobile website marketing and promotions for four radio stations.

She is the Digital Director and booking agent for the Alabama Public Television series “Muscle Shoals to Music Row LIVE”. She is also a staff producer and partner at Sam Phillips Recording where she is leading the renovations of the recording studio and producing records.

Halley is a two time Radio Wayne Award recipient, and her career has led to working relationships with the National Association of Broadcasters, Alabama Broadcasting Association, & Radio Ink. Halley contributes as a local media expert on the Borrell Research Panel and serves on the board of the Muscle Shoals Music Association as well as the Memphis Chapter of the Recording Academy.