What Now? What Next?

The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, embrace new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape. Things are ever changing, and you must change with them in order to thrive. This session will help.

Sections of the presentation:

* The 4 levels of selling.
* Embracing Disruption
* What’s new/hot in the digital space
* The perfect marriage of traditional media platforms and digital
* Traditional media works, and we can prove it. Data and analytics from studies that have been conducted recently that prove that traditional media has an impact on purchase behavior, search behavior, and top of mind awareness

While his mother wanted him to become a preacher or a lawyer, Jeff Schmidt became an accidental salesperson with the Midwest Family Broadcast Group in the 80s.

Jeff has navigated the complexities of working for small independently owned companies, survived the tumultuous occasions of ownership changes, and excelled in the corporate arena. He rose through the ranks as sales manager, market manager, and regional vice president and has served in various sales roles and organizations in his 30 years in radio, impacting the lives of sellers in the United States, Canada, Africa, Bulgaria, and Australia.  Jeff’s inspirational presence on social media has made him an industry thought leader.  His articles are tweeted and re-tweeted by station managers and sellers across the country.

As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all of RAB’s training services and works with the industry’s leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based integrated marketing and sales efforts.  Additionally, Schmidt will lead the RAB’s efforts on training the next generation of radio sales professionals with a focus on recruiting millennials into radio.