{"id":10842,"date":"2016-09-05T07:27:20","date_gmt":"2016-09-05T13:27:20","guid":{"rendered":"http:\/\/al-ba.com\/wp2\/?page_id=10842"},"modified":"2016-09-05T07:59:33","modified_gmt":"2016-09-05T13:59:33","slug":"aba-sales-seminar-broadcast-sales-immersion","status":"publish","type":"page","link":"https:\/\/al-ba.com\/wp2\/aba-sales-seminar-broadcast-sales-immersion\/","title":{"rendered":"ABA Sales Seminar &#8211; Broadcast Sales Immersion"},"content":{"rendered":"<figure id=\"attachment_10835\" aria-describedby=\"caption-attachment-10835\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"http:\/\/paulweyland.com\/bio\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10835 size-full\" src=\"http:\/\/al-ba.com\/wp2\/wp-content\/uploads\/2016\/09\/paul-weyland.jpg\" alt=\"paul-weyland\" width=\"200\" height=\"211\" srcset=\"https:\/\/al-ba.com\/wp2\/wp-content\/uploads\/2016\/09\/paul-weyland.jpg 200w, https:\/\/al-ba.com\/wp2\/wp-content\/uploads\/2016\/09\/paul-weyland-142x150.jpg 142w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-10835\" class=\"wp-caption-text\">Paul Weyland<\/figcaption><\/figure>\n<p><strong>OCTOBER 25-26<\/strong><br \/>\n<strong>PAUL WEYLAND IN BIRMINGHAM<\/strong><br \/>\n<strong> TWO DAYS OF <em>BROADCAST SALES IMMERSION<\/em><\/strong><\/p>\n<ul>\n<li>Local Direct Sales-What it Is and What it Isn&#8217;t<\/li>\n<li>How to Prospect Local Direct Business<\/li>\n<li>Great New Ways to Get Appointments with Local Direct Decision Makers<\/li>\n<li>How to Make Proposals that Local Direct Decision Makers Want to Read<\/li>\n<li>The Seven Questions You Need to Ask Every Decision Maker<\/li>\n<li>How to Create and Make the Best Presentation Your Prospect Has Never Seen<\/li>\n<li>Why Client Objections Are Our Friends (and how to handle them)<\/li>\n<li>How to Negotiate without Turning Into a Pitiful Puddle of Spineless Goo<\/li>\n<li>How to Close the Sale<\/li>\n<li>5 Reasons Why Clients Say, &#8220;We Tried Advertising and it Didn&#8217;t Work.&#8221;<\/li>\n<li>What Account Executives Really Need to Know about the Creative Process<\/li>\n<li>How to Make Commercials that Make Cash Registers Sing without The Client Having to Sacrifice Price<\/li>\n<li>How to Calculate Return on Investment for your Client&#8217;s Advertising Campaign<\/li>\n<li>How to Triple or Quadruple what Your Client &#8220;Thinks&#8221; He Should Be Spending on Your Station<\/li>\n<li>Managing Client Expectations-How to Avoid Surprise Cancellations<\/li>\n<li>How to Present and Sell Your Station Regardless of Format, Program, Geography<\/li>\n<li>How to Sell Your Station Regardless of Ratings (or lack of them)<\/li>\n<li>Why Long-Term Contracts are So Important and How to Get Them<\/li>\n<\/ul>\n<p>Cost for both days:<br \/>\nABA Members \u2013 $50 per person<br \/>\nNon-members \u2013 $100 per person<\/p>\n<p><strong><a href=\"http:\/\/al-ba.com\/wp2\/paul-weyland-sales-seminar-registration\/\">REGISTER ONLINE<\/a><\/strong><\/p>\n<p>Hotel is the Homewood Suites in Riverchase. <a href=\"http:\/\/homewoodsuites3.hilton.com\/en\/hotels\/alabama\/homewood-suites-by-hilton-birmingham-sw-riverchase-galleria-BHMHMHW\/index.html\" target=\"_blank\">Contact the hotel directly<\/a> and ask for the ABA rate of $109 plus taxes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OCTOBER 25-26 PAUL WEYLAND IN BIRMINGHAM TWO DAYS OF BROADCAST SALES IMMERSION Local Direct Sales-What it Is and What it Isn&#8217;t How to Prospect Local Direct Business Great New Ways to Get Appointments with Local Direct Decision Makers How to Make Proposals that Local Direct Decision Makers Want to Read The Seven Questions You Need &hellip; <a href=\"https:\/\/al-ba.com\/wp2\/aba-sales-seminar-broadcast-sales-immersion\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">ABA Sales Seminar &#8211; Broadcast Sales Immersion<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-10842","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/10842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/comments?post=10842"}],"version-history":[{"count":3,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/10842\/revisions"}],"predecessor-version":[{"id":10845,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/10842\/revisions\/10845"}],"wp:attachment":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/media?parent=10842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}