{"id":14167,"date":"2017-08-19T12:25:43","date_gmt":"2017-08-19T18:25:43","guid":{"rendered":"http:\/\/al-ba.com\/wp2\/?page_id=14167"},"modified":"2017-08-19T12:25:43","modified_gmt":"2017-08-19T18:25:43","slug":"scott-alexander-2017-aba-broadcaster-of-the-year","status":"publish","type":"page","link":"https:\/\/al-ba.com\/wp2\/scott-alexander-2017-aba-broadcaster-of-the-year\/","title":{"rendered":"Scott Alexander – 2017 ABA Broadcaster of the Year"},"content":{"rendered":"
\"SCOTT
SCOTT ALEXANDER
2017 ABA Broadcaster of the Year<\/figcaption><\/figure>\n

\"20170801_124134\"The thoughts of a typically male teenager can be put into one of very few categories. Unlike other boys his age however, Scott Alexander was also thinking about the future. In fact, he was making it happen.<\/p>\n

In 1973, sixteen-year-old Alexander was helping his parents with the construction of the family\u2019s first radio station, WALX in Selma. Now, the owner of ten stations (and counting), Alexander is one of the most successful and respected of broadcasters, not only in Alabama, but also throughout the country. The Alabama Broadcasters Association is honored to present the ABA\u2019s Broadcaster of the Year Award to Scott Communications CEO, Scott Alexander.<\/p>\n

\"IMG_1679\"Tom did the news and Betty hosted a weekly classical music show on WALX, a 3,000 watt FM station with greater coverage than any other in the market. The Alexanders were household names in Selma by the time their son Scott built his very own station, WJAM in 1994. As their family grew, so did their station acquisitions.<\/p>\n

The Alexanders were dedicated to each other and to their stations. Tom \u201cpushed the button\u201d to increase WALX from 3,000 to 50,000 watts shortly before his death in 1989, making it the first 50,000 watt station in Alabama. Betty was still hosting her program until just weeks before she passed away. It\u2019s no wonder Alexander has carried on his parents\u2019 heritage \u2013 as a broadcaster and as a man who values family.<\/p>\n

\"IMG_1677\"Alexander not only helped manage the business aspects of the plan that created Alabama\u2019s first 50,000-watt station, he also built the transmission facility. \u201cEngineering is probably where Dad excels the most,\u201d says Scott’s son, Paul. \u201cLet\u2019s just say that I bet we\u2019re the only radio station that has never gotten an invoice from an engineering company!\u201d<\/p>\n

\u201cWhen you work for my dad, it\u2019s more than business,\u201d says Paul, who also works in the business as president of Scott Communications\/Alexander Broadcasting. \u201cDad tells every person we hire, \u2018You are now part of the family because our name is in those call letters\u2019. And that\u2019s how he treats every person on our staff.\u201d<\/p>\n

\"DSC_0186\"\u201cThis is going to be a bold statement,\u201d Paul continues. \u201cI can\u2019t think of anybody I respect more than my dad. When you think about what makes a great person as well as a great businessman, you think honesty, integrity, being humble and always telling it like it is. Dad has all of those qualities. And he\u2019s a great teacher. People just gravitate to him.\u201d<\/p>\n

Alexander\u2019s list of accomplishments is long \u2026 too long to enumerate here. But Paul says his father is especially proud of three achievements.<\/p>\n

\u201cIn order of time, the first would be building WJAM all on his own, and then the second would be in 2001 when he and David Dubose, currently market president of Townsquare Media in Tuscaloosa, took advantage of new FCC rulings that allowed 97.3 in Birmingham to go from 6,000 to 50,000 watts. It was a big deal at that time,\u201d says Paul.<\/p>\n

Paul says his father\u2019s third and probably most significant success took place in 2009 when Alexander moved 107.9 in Orville to Shorter\u2026essentially moving from Selma to Montgomery. Paul explained, \u201cThere were a lot of moving parts \u2026 a lot of business dealings that had to take place to make that work. That one is his gem.\u201d<\/p>\n

Even after 45 years in broadcasting, Alexander continues to grow Scott Communications; two more stations were added to the company\u2019s roster of properties earlier this summer and Paul says he doesn’t see his father slowing down anytime soon.<\/p>\n

\u201cHe is not putting on the brakes \u2013 he\u2019s still got the pedal to the metal,\u201d Paul smiles proudly. \u201cIn fact, make sure getting this award doesn’t sound like he\u2019s going to retire! If there\u2019s even a hint of retirement \u2026 he just won\u2019t accept it!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The thoughts of a typically male teenager can be put into one of very few categories. Unlike other boys his age however, Scott Alexander was also thinking about the future. In fact, he was making it happen. In 1973, sixteen-year-old Alexander was helping his parents with the construction of the family\u2019s first radio station, WALX … Continue reading Scott Alexander – 2017 ABA Broadcaster of the Year<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-14167","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/14167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/comments?post=14167"}],"version-history":[{"count":5,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/14167\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/14167\/revisions\/14190"}],"wp:attachment":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/media?parent=14167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}