{"id":34732,"date":"2026-06-01T10:55:12","date_gmt":"2026-06-01T16:55:12","guid":{"rendered":"https:\/\/al-ba.com\/wp2\/?page_id=34732"},"modified":"2026-06-01T10:55:12","modified_gmt":"2026-06-01T16:55:12","slug":"sandra-fuller","status":"publish","type":"page","link":"https:\/\/al-ba.com\/wp2\/sandra-fuller\/","title":{"rendered":"Sandra Fuller"},"content":{"rendered":"

\"\"This inductee spent almost her entire career in radio and television. Her forte wasn\u2019t in front of a camera or behind a microphone, but was, instead, in sales and promotion \u2013 the lifeblood of any broadcast venture. Her creative flair, her fondness of people and music, her determination and her love for Alabama makes her perfect for this honor. The ABA is proud to induct Sandra Fuller into the Alabama Broadcasters Association Hall of Fame.<\/p>\n

\u201cShe was such a modest person,\u201d says Jenny Bohler, one of Fuller\u2019s daughters and a music industry executive. \u201cI think she would be shocked and surprised that anyone would even consider her for this. But she would also be very happy that her work, as a woman in this field in the early \u201860\u2019s through the early \u201880\u2019s, is being acknowledged.\u201d<\/p>\n

\u201cJob opportunities for women \u2013 professional opportunities – in the \u201860\u2019s seem to have been few and far between, maybe especially in radio,\u201d Bohler continues. \u201cShe worked in broadcasting through the mid-\u201880\u2019s. That was her bread and butter. So, her opportunity to be able to step into that role and do it well really meant something.\u201d \"\"<\/p>\n

\u201cWe started adding some salespeople to our team, and they really had to be special, special human beings,\u201d says Lanny West, then Y102 disc jockey and now COO of FEMco. \u201cSandra sold time by telling clients that they were going to become a partner with our lifestyle radio station.\u201d<\/p>\n

Fuller\u2019s personality and people skills helped to make her an excellent sales executive.<\/p>\n

\u201cShe enjoyed talking to people. She loved hanging out with people. She laughed a lot,\u201d says Bohler. \u201cShe was very, very much a people person. So, she really enjoyed life and enjoyed being able to get out and work.\u201d<\/p>\n

Fuller not only shined as an excellent sales executive, but her involvement with promotions also helped to put WHHY on the map.<\/p>\n

\"\"\u201cOur team worked together on all sorts of ideas. We would have meetings and I would just kind of give the core idea of what the promotional thing was, and everybody participated;  adding ideas to it that would help them sell it. But Sandra was the most creative of the bunch.\u201d<\/p>\n

\u201cYou know, I could come up with the crazy ideas for promotions all day long, but if I didn’t have that sales force and I didn’t have Sandra as part of the whole process, our success would not have happened,\u201d he continues. \u201cAnd I think there was a lot of joy in that for her, being a part of creating promotions that she could sell.\u201d<\/p>\n

\u201cOne of her favorite things – and I actually found a photo of this \u2013 was a promotion for the Montgomery Zoo.  One of the guys from Wild Kingdom was brought in, and she got to escort him, pick him up at the airport and take him to all his promotional events. I’ve got some photos of her with their police escort!\u201d<\/p>\n

Another aspect of radio influenced Fuller\u2019s love for her job.<\/p>\n

\u201cI think what made her stay in broadcast radio specifically was her love of music,\u201d explains Bohler. \u201cShe loved music so much and it was an arena that she felt comfortable in because while she’s selling, the backdrop was music. \"\"<\/p>\n

\u201cShe inspired me. At a very early age I knew I wanted to do something related to music.  Also, her work ethic. I saw how hard she worked. So, yeah, I would say those things, her love of music and of writing filtered down to me.\u201d<\/p>\n

Bohler says her mother was very proud of rising through the ranks of her career.<\/p>\n

\u201cI would say being able to move up from Opelika, a small market, to WHHY was something that made her very proud,\u201d she says.  \u201cAnd again, being a woman in that field and doing so well while raising three children.\u201d<\/p>\n

\u201cShe did really well in selling advertising and working in promotions\u201d Bohler continues. \u201cShe excelled at it.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

This inductee spent almost her entire career in radio and television. Her forte wasn\u2019t in front of a camera or behind a microphone, but was, instead, in sales and promotion \u2013 the lifeblood of any broadcast venture. Her creative flair, her fondness of people and music, her determination and her love for Alabama makes her … Continue reading Sandra Fuller<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-34732","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/34732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/comments?post=34732"}],"version-history":[{"count":1,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/34732\/revisions"}],"predecessor-version":[{"id":34737,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/34732\/revisions\/34737"}],"wp:attachment":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/media?parent=34732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}