{"id":5718,"date":"2015-07-06T12:08:18","date_gmt":"2015-07-06T18:08:18","guid":{"rendered":"http:\/\/al-ba.com\/wp2\/?page_id=5718"},"modified":"2015-07-10T07:08:17","modified_gmt":"2015-07-10T13:08:17","slug":"tv-promotion-145-500pm-friday-814","status":"publish","type":"page","link":"https:\/\/al-ba.com\/wp2\/tv-promotion-145-500pm-friday-814\/","title":{"rendered":"Broadcast Marketing: 1:45 – 5:00PM Friday 8\/14"},"content":{"rendered":"

Broadcast Marketing:\u00a0 What\u2019s working, what\u2019s not and why.<\/b><\/p>\n

Broadcast researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of broadcast marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You\u2019ll learn which stations are doing the best marketing and why; two critical mistakes common to most marketing campaigns; best tactics for breakthrough messaging; and creative mistakes that doom a marketing to oblivion. You\u2019ll be fascinated to learn what\u2019s working and what\u2019s not as Newell reveals real-world usable insights from this comprehensive study.<\/span><\/p>\n

\"Graeme<\/p>\n

Graeme Newell<\/strong> is a customer loyalty expert who shows organizations how to build deeper, more passionate relationships with their customers. Graeme turns complacent customers into passionate groupies. He is a world-renowned speaker, consultant and thought leader in emotional marketing.\u00a0<\/span>Graeme\u2019s company, 602 Communications, has consulted industry leaders including GE, CNN, Sony, Hearst, CBS, Time-Warner, Comcast, Disney, News Corp, CNBC, Scripps, and Universal. \u2014 and many small and medium-sized businesses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Broadcast Marketing:\u00a0 What\u2019s working, what\u2019s not and why. Broadcast researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of broadcast marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You\u2019ll learn which stations are doing the best marketing and why; two critical … Continue reading Broadcast Marketing: 1:45 – 5:00PM Friday 8\/14<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-5718","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/5718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/comments?post=5718"}],"version-history":[{"count":6,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/5718\/revisions"}],"predecessor-version":[{"id":5854,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/pages\/5718\/revisions\/5854"}],"wp:attachment":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/media?parent=5718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}