{"id":2712,"date":"2014-07-18T06:54:44","date_gmt":"2014-07-18T12:54:44","guid":{"rendered":"http:\/\/al-ba.com\/wp2\/?p=2712"},"modified":"2014-07-18T07:00:00","modified_gmt":"2014-07-18T13:00:00","slug":"dont-worry-if-you-forgot-jennifer-anistons-birthday-why-developing-local-programming-skills-is-important","status":"publish","type":"post","link":"https:\/\/al-ba.com\/wp2\/dont-worry-if-you-forgot-jennifer-anistons-birthday-why-developing-local-programming-skills-is-important\/","title":{"rendered":"Don\u2019t worry if you forgot Jennifer Aniston\u2019s Birthday \u2013  Why developing local programming skills is important"},"content":{"rendered":"<p><span style=\"color: #000000;\">Don\u2019t worry about forgetting Jennifer Aniston\u2019s birthday. \u00a0Every radio station in almost every format in every city in the world will remind you. On Friday,August 15 at the ABA Conference, Bob Moody will tell you that\u2019s why it is critical to use local resources to provide content that will not be found on national programming platforms. The very survival of locally owned radio depends on developing those skills.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0\u00b7 How to train personalities and programmers to focus on local content.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 Specific techniques to locate local content that can be used repeatedly.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7 The impending technical advance that will doom small and medium market stations that don\u2019t offer great local content.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2559\" alt=\"Bob Moodythumb\" src=\"http:\/\/al-ba.com\/wp2\/wp-content\/uploads\/2014\/07\/Bob-Moodythumb.png\" width=\"120\" height=\"146\" \/>Bob Moody is the founder and Senior Consultant of the Real Local\u00a0Radio Group.\u00a0 His radio career includes several of North America&#8217;s legendary\u00a0radio stations, including CKLW\/Windsor-Detroit, WAKY\/Louisville,\u00a0WPOC\/Baltimore,\u00a0 KTLK\/Denver, KRMD\/Shreveport, and WOAI\/San Antonio.\u00a0 Based in\u00a0Nashville since\u00a0 1997, he has served on the board of directors of the Country\u00a0Music Association,\u00a0 Academy of Country Music, and Country Radio Broadcasters.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0<strong><a href=\"http:\/\/al-ba.com\/conference062314.pdf\" target=\"_blank\">CONFERENCE AGENDA<\/a><\/strong><\/p>\n<p>\u2022\u00a0<strong><a href=\"http:\/\/al-ba.com\/wp2\/aba-2014-conference-registration-and-hotel-reservations\/\">ONLINE REGISTRATION<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t worry about forgetting Jennifer Aniston\u2019s birthday. \u00a0Every radio station in almost every format in every city in the world will remind you. On Friday,August 15 at the ABA Conference, Bob Moody will tell you that\u2019s why it is critical to use local resources to provide content that will not be found on national programming &hellip; <a href=\"https:\/\/al-ba.com\/wp2\/dont-worry-if-you-forgot-jennifer-anistons-birthday-why-developing-local-programming-skills-is-important\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Don\u2019t worry if you forgot Jennifer Aniston\u2019s Birthday \u2013  Why developing local programming skills is important<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","hentry","category-dead"],"_links":{"self":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":4,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2720,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/posts\/2712\/revisions\/2720"}],"wp:attachment":[{"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al-ba.com\/wp2\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}