Alabama Public Television (APT) is seeking an experienced communications professional to lead the organization’s marketing, communications, public relations, audience engagement, and outreach efforts. This position plays a key role in promoting APT’s programming, educational resources, events, and services across Alabama.<\/p>\n
The Marketing & Communications Manager develops and implements strategic communications initiatives while overseeing brand management, media relations, digital communications, fundraising support, community partnerships, promotional campaigns, and staff supervision. The position is responsible for strengthening APT’s visibility, reputation, and connection with audiences throughout the state.<\/p>\n
The successful candidate will be a strategic thinker, strong writer, and creative communicator who can manage multiple projects, build relationships with stakeholders, and increase awareness of APT’s programs, services, and community impact throughout Alabama.<\/p>\n
What You’ll Do<\/p>\n
\u2022 Develop and execute integrated marketing campaigns that promote APT programming, services, educational initiatives, and events while strengthening the organization’s brand identity, visibility, and public presence.
\n\u2022 Create compelling content for digital, social media, email, print, and broadcast platforms.
\n\u2022 Evaluate audience engagement data, promotional effectiveness, and communications metrics to recommend and implement strategic improvements.
\n\u2022 Serve as APT’s primary contact for media relations, including preparing press releases and coordinating media opportunities.
\n\u2022 Support fundraising and membership efforts through effective promotional campaigns and donor communications.
\n\u2022 Coordinate community outreach activities and represent APT at events and public engagements.
\n\u2022 Coordinate the preparation, writing, editing, and publication of annual reports and other agency publications that communicate organizational accomplishments and impact.
\n\u2022 Coordinate projects with internal departments and external vendors.
\n\u2022 Ensure consistent brand standards and messaging while evaluating marketing performance and recommending improvements.
\n\u2022 Supervise staff and internships, providing direction and training while ensuring achievement of departmental goals.
\n\u2022 Manage and oversee the organization’s marketing budget.<\/p>\n
Minimum Qualifications<\/p>\n
\u2022 Bachelor\u2019s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, English, or a closely related field.
\n\u2022 Five (5) years of professional work experience in the field of public relations, public information, communications, print journalism, broadcast journalism, or related media promotional\/informational work for an organization.<\/p>\n
Preferred Qualifications<\/p>\n
\u2022 Experience developing and implementing marketing, communications, or public relations strategies that strengthen organizational brand identity and reputation.
\n\u2022 Experience managing digital communications, including social media, websites, email marketing, and content development.
\n\u2022 Experience writing and editing public-facing communications and serving as a media contact.
\n\u2022 Supervisory or team leadership experience.
\n\u2022 Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
\n\u2022 Experience managing website content through content management systems (CMS) such as WordPress or similar platforms.
\n\u2022 Experience in public media, broadcasting, higher education, nonprofit communications, government, or other mission-driven organizations.
\nKnowledge, Skills, and Abilities
\n\u2022 Excellent written and verbal communication skills.
\n\u2022 Strong knowledge of marketing, public relations, media relations, audience engagement, brand management, and digital communications.
\n\u2022 Content development, copywriting, and storytelling skills.
\n\u2022 Strong presentation and public speaking skills.
\n\u2022 Ability to develop and communicate clear, compelling messages across multiple platforms and audiences.
\n\u2022 Ability to establish and maintain effective working relationships with internal and external stakeholders.
\n\u2022 Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
\n\u2022 Strong organizational, analytical, and problem-solving skills.
\n\u2022 Ability to effectively supervise, coach, and develop staff.
\n\u2022 Demonstrated adaptability and ability to quickly learn new technologies, software applications, and industry concepts.<\/p>\n
Why Join APT?<\/p>\n
At Alabama Public Television, you’ll help tell stories that inform, educate, and inspire audiences throughout Alabama. This position offers the opportunity to make a meaningful impact through public media while working with a collaborative team dedicated to serving communities across the state.<\/p>\n
SALARY RANGE<\/p>\n
$62,284.80 – $104,719.20 (commensurate with experience)<\/p>\n
Our Benefits Include:<\/p>\n
\u2022 Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits, effective on date of hire.
\n\u2022 Pension plan
\n\u2022 Paid annual and sick leave
\n\u2022 Paid parental leave
\n\u2022 Thirteen paid holidays
\n\u2022 PSLF Qualifying Employer<\/p>\n
How To Apply<\/p>\n
Alabama Public Television is currently accepting resumes for preliminary consideration.<\/p>\n
Interested candidates should submit:
\n\u2022 Cover letter
\n\u2022 Resume
\n\u2022 Portfolio or samples of marketing, communications, public relations, or related work<\/p>\n
Materials should be submitted to humanresources@aptv.org.<\/p>\n
Alabama Public Television is an Equal Employment Opportunity employer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alabama Public Television (APT) is seeking an experienced communications professional to lead the organization’s marketing, communications, public relations, audience engagement, and outreach efforts. This position plays a key role in promoting APT’s programming, educational resources, events, and services across Alabama. The Marketing & Communications Manager develops and implements strategic communications initiatives while overseeing brand management, … Continue reading COMMUNICATIONS AND PUBLIC RELATIONS MANAGER – AL PUBLIC TELEVISION<\/span>