Known as much for his striking stature as for his deep-bass voice, Jimmie Hugh Jones, better known as “Big Jim,” was a beloved 1950’s air personality who paved the way for minorities and African Americans in broadcasting.

Originally from Collinsville, Alabama, “Big Jim” began his radio career at the age of 27 in 1953. At the time, he was working for Booker T. Washington Insurance Company, but took a risk when he asked his friend and radio station owner, Cary Graham, if he could come to work as an announcer at WETO. Kerry said yes and Jimmie made history that year as the first black man to be hired as a full-time broadcaster in Gadsden, Alabama.

Brought on to play rhythm and blues music to attract African American audiences, he became such a hit with listeners at WETO that he eventually traveled 200 miles per day to host three live programs. Not only did he garner large audiences, he achieved sold out commercial time and was noted as the first African American to hold three jobs in three principle cities, Birmingham (WEDR), Anniston (WANA) and Gadsden at the same time.

In addition to his work as a radio DJ, “Big Jim” was a well-known promoter, one of the first to start booking musical talent such as B.B. King, Little Richard and James Brown in the Alabama area. He was also a sought-after master of ceremonies for events like record hops, night club engagements and special shows.

In 1962, Jimmie moved to Mobile to join the staff at WMOZ, the area’s first black radio station. The station’s owner, Edwin Estes, used to say that “Big Jim” made the station come alive. Unfortunately, Jim would pass away on December 16, 1963, leaving behind his wife Sallie and their eight sons.

Jimmie’s youngest son, Joseph, says his father loved the public and was known for his notable personality and ability to deal with a wide variety of people. He describes how individuals still approach him today to express what a fan they were of his father’s programming. Nationally syndicated radio host Tom Joyner has even noted that “Big Jim” was one of the DJs he listened to and was inspired by while growing up in Alabama. Clearly, Big Jim’s career in broadcasting created a lasting impact.