Broadcast Marketing:  What’s working, what’s not and why.

Broadcast researcher Graeme Newell shares the fascinating results of a sweeping research study done on the effectiveness of broadcast marketing. This in-depth audit analyzed thousands of promos created by stations all over the country. You’ll learn which stations are doing the best marketing and why; two critical mistakes common to most marketing campaigns; best tactics for breakthrough messaging; and creative mistakes that doom a marketing to oblivion. You’ll be fascinated to learn what’s working and what’s not as Newell reveals real-world usable insights from this comprehensive study.

Graeme Newell is a customer loyalty expert who shows organizations how to build deeper, more passionate relationships with their customers. Graeme turns complacent customers into passionate groupies. He is a world-renowned speaker, consultant and thought leader in emotional marketing. Graeme’s company, 602 Communications, has consulted industry leaders including GE, CNN, Sony, Hearst, CBS, Time-Warner, Comcast, Disney, News Corp, CNBC, Scripps, and Universal. — and many small and medium-sized businesses.