In the session, we will learn how to identify the major digital needs of local businesses and walk through how stations can sell solutions that fulfill those needs.  We will cover search, social and other major digital opportunities. Participants will come away with a clear understanding of the products and services that stations should offer in order to meet customers digital needs and better position the station as a true solution provider. 

Prior to working with LBS, Steve Weaver spent many years working in traditional media, but he was fascinated by the opportunities new technology presented. In fact, waaaay back in the day he helped the San Jose Mercury News launch the very first on-line newspaper in the U.S. and as technology advanced, he explored and embraced new ways to connect with consumers. He assists television and radio stations with Social Media and digital strategies.  

As a cutting edge kind of guy who was getting kind of antsy to start his own thing, Steve decided to take the leap and play full time in the world of social media and digital marketing. He knows how to deliver honest, measurable results for broadcast advertisers clients time and time again. Steve and his wife live in Denver, Colorado.