2025 ABA Conference Agenda
THURSDAY, Aug. 7 Sessions
Registration (8:30AM-4:00PM)
Engineering Workshop (9:00AM-5:00PM)
- #1 Advancement in Radio and Television Transmitters (Greg Martin)
#2 Sizing, installation and Maintenance of diesel Generator
Vendor Visits
#3 It’s What Comes Out of the Speaker That Counts (Larry Wilkins)
#4 ATSC 3.0 Datacasting (Peter Gogas)
#5 Optimal Use of Wireless Microphones
Vendor Visits
9:00-10:00AM: A-I For Everyone
Presented by Andrew Finlayson
9:45-10:00AM Morning Break (sessions will not stop)
10:00-11:00AM: Trust in Media
Presented by Andrew Finlayson
11:00-12:00PM: A-I Powered Media Sales: Top Tools Every Media Rep Needs Today
Presented by Ryan Dohrn
11:00-12:00PM: FCC and Legislative Update
Presented by Scott Johnson
11:00-12:00PM: Building Trust When the Truth is Not Enough
Presented by Kevin Benz
11:00-12:00PM: Recruiting and Retaining the Best
Presented by Mike Perkins
12:00-1:15PM: Citizen of the Year Luncheon
1:30-3:00PM: Enhancing Relationships between Broadcasters and EMA Managers
Presented by Moderator Dr. Laura Myers; Guests Gene Kirkconnell, Sharon Tinsley, Greg Robinson, Nick Lolley
3:00-3:15PM Afternoon Break (sessions will not stop)
3:15-5:00PM: Ad Sales Strategies for Uncertain Economies
Presented by Ryan Dohrn
3:15-4:00PM: Are You Using A-I or is A-I Using You?
Presented by Kevin Benz
4:00-5:00PM: The Live Shot – Making it Memorable and Meaningful
Presented by Kevin Benz
4:00-5:00PM: Special Public Media Session
Presented by Andrew Finlayson
5:00-6:30PM: Honky Tonk Reception
FRIDAY Aug. 8 Sessions
8:00-11:00AM: Registration
8:30-9:00AM: Annual Meeting/General Assembly
9:00-9:45AM: NAB Update
Presented by Sue Keenom and Nick Martin
9:45-10:00AM Morning Break (sessions will not stop)
10:00-11:00AM:Navigating Alabama’s Local Ad Market: Key Trends & Revenue Opportunities
Presented by Christina Hurley
11:00-12:00PM: News and Other Programming and Promotions to Drive Revenue
Presented by Kevin Benz/Ryan Dohrn
12:00-1:30PM: Broadcaster of the Year/Hall of Fame Luncheon
1:30-2:30PM: Keynote: Author and Investigative Report Brody Mullins on Washington, DC: How will broadcasting be impacted?
Presented by Brody Mullins w/Scott Johnson
