Turning Digital Into Dollars: Unlock the Secrets to Digital Success

Everyone is looking for real and proven ideas to drive digital revenue and grow their digital audience. Learn how our panel of digital experts are successfully using their digital tools to drive meaningful results.

Our panel will share their secrets and practical ideas to take back to your station to make an immediate impact on your bottom line and improve audience experience. You’ll learn how to leverage digital to create excellent digital content, promotions, and events to increase audience engagement and generate significant digital revenue.

All attendees will receive a complimentary Digital Success Cheat Sheet with tactics to help them grow digital engagement and revenue at their radio stations.

For over 25 years, Birmingham native Tracy Hardy  has been a top tier executive sales and public service professional. Having an array of experience as a fashion retail entrepreneur as founder of Oh Boy Clothing Store in Atlanta, Georgia and media consulting firm G-Blu Consulting, Tracy also leads the sales team as Executive Sales Manager with Courtney French Broadcasting for V94.9 WATV.

Her accomplishments include ‘Who’s Who of Black Birmingham for Five years in Sales’, Salesperson of the Year and Top Sales Executive for over a decade at Cumulus Radio. She also serves on the Leadership Council of Girls & Boys Club of Central Alabama.

Her core strengths as a broadcast media relations expert and thought leader allow Tracy to stay abreast of current trends in the communications, public information and media broadcast industries.

In her spare time, she enjoys travelling abroad, mentoring youth and spending time with family. She is the loving mother of one son, KT, of Atlanta, Georgia.