Throughout 2016, the ABA is providing sales training webinars presented by Chris Lytle. These are FREE for ABA members.
Getting In to See Those Hard-to-See Prospects
May 18, 2016 12:00 PM Central
Here just some of the things you will learn during this fast-paced, highly-detailed program:
* Your 5-Step Voicemail Blueprint for getting more of your calls taken
* Why you must avoid promiscuous prospecting and how to do that
* How to warm up a cold call with a relevant opening line
* Two powerful subject lines that get prospects and clients to open your emails
* Why ideas sell better than salespeople
* The forgotten way to make a powerful first impression
Contact the ABA for registration information: lrice@al-ba.com.
Three of the remaining webinars will feature topics for all sales executives and three will be directed at sales managers. Of course, everyone is welcome to view all six. See the remaining schedule below.
Sales Managers across the state are talking about the training.
Kim Patton, General Sales Manager
Summit Media Corporation Birmingham
“I really enjoyed the training today!
Separating the business meeting from the learning/training meeting stuck out to me the most and makes so much sense! The biggest takeaway for me was the quote that really summed up training for me: “This sales department is a place to grow, not just a place to work.” Knowing this fact is motivation for me to push myself more with the depth of our training sessions.
Looking forward to more sessions!”
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Ted McCreless, Sales Manager
WAVU-AM/WQSB-FM/WKXX-FM Albertville-Gadsden
“I’ve always thought that Chris is one of the more “likeable” consultants. These are some of the topics he covered that we found most helpful…
Preventing/Handling broadcast sales’ toughest questions
Importance of keeping the communication open with words like ‘Oh? And okay.’
Levels of commitment – wish, hope, like, try, want, commit
Running Sales Meetings…
Announce the sales meeting agenda ahead of time
Work on the concept of “building belief” – Usually we rely on the proven fear/reward motivators
‘The Cone of Learning’ concept chart is helpful.”
“Thank you for the opportunity for us to participate in the Chris Lytle webinars. His style of training is informative, yet fun!
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Faye Olensky, Local Sales Manager
WALA-TV Mobile
To date, we’ve participated in an AE seminar as well as a Sales Manager seminar and although the topics were basic, the information he shared was great and will be helpful moving forward. I think that many times we get caught up in the fast pace of the industry and forget to go back to how the sales process starts. I would recommend that all stations participate in the webinars in the future!”
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Richard E. Reinhardt II, Local Sales Manager
WDHN-TV Dothan
“I enjoyed the Chris Lytle webinar. I took away three or four key points I’ll incorporate in my duties as a Sales Manager.
They include:
Not using fear or reward as a way to motivate
Making sure there is an agenda for each sales meeting and or training
Separating Sales Meetings from Sales Training
I look forward to the next opportunity to join his webinar.”
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Three of the remaining webinars will feature topics for all sales executives and three will be directed at sales managers. Of course, everyone is welcome to view all six.
Sales Training Webinar Schedule
System requirements to view the webinars
Contact the ABA office for registration information for this FREE resource.
During the week of April 18th, we will bring face-to-face sales training to your neighborhood! 
