Position Summary:
WBHM is looking for a sales account executive who believes that the relationship matters more than the deal…who gets excited by discussing the quality of the audience…and who is passionate about the community service mission of public radio.
Our sales team is expanding, and we need a seasoned pro who is comfortable dealing with business and industry leaders. We’re not looking for an order-taker. Creative proposal writing skills are a must, as well as the ability to conduct business in the online sales arena. Familiarity with Morning Edition, All Things Considered, and Fresh Air would be a plus.
We’re looking for someone with a proven track record of meeting and beating sales goals. (The ideal team member will also be able to recite your own favorite “driveway moment”.) A broadcast sales background is beneficial, but you could also come from other sales fields, as well as public relations, marketing, or a packaged goods background.
You would be responsible for raising significant funds through developing relationships with corporations, local businesses, and non-profit organizations for WBHM operations, programming, initiatives, and events.
Key Duties and Responsibilities
Grows sponsorship at WBHM through the process of prospecting, qualifying, cultivating, soliciting, and stewarding major corporate donors, local businesses, and non-profit organizations to become new sponsors for WBHM. This work is achieved through a combination of cold calling, e-mail, virtual engagement, as well as significant in-person engagement. Propose, draft, and create proposals for corporations, local businesses, and non-profit organizations based on their individual needs, budget, and target audience.
Manages a significant portfolio and pipeline of corporate and foundation prospects in the renewal process for retention and continued support of WBHM. Works to maintain sustained renewal of prior support while seeking strategic opportunities with clients to increase growth in support year-over-year through new packages and opportunities. Works with clients to establish long-term partnerships and strengthen existing relationships with corporate, local, and nonprofit sectors.
Works in conjunction with department supervisor to maintain a mix of philanthropic event and program sponsorships, as well as broadcast and digital sponsorships. This includes any necessary collaboration across departments to develop funding opportunities for corporate donors, local businesses, and non-profit organizations via program sponsorship, special events, and community partnerships. Produces templates as needed for business support. Analyze audience data as pertains to sponsorship, as well as developing campaigns with Corporate Support Director to reach our target audiences and businesses.
Maintains consistent communications with department supervisor on all business matters, including, but not limited to: review of payment and billing status for clients, monthly review of accounts as necessary, errors, corrections, etc… Expected to attend sponsorship and other necessary meetings as determined by supervisor.
Assists from a sponsorship perspective for station marketing and development to expand brand exposure and audience engagement. May assist in development of marketing content, on-air promotional sponsorship scripts, and other assets as necessary with supervisor approval.
Assists and participates in WBHM community and audience engagement events.
Perform other duties as assigned.
Please attach your resume and your best proposal sample – including results!
Salary Range: $45,395 – $58,000
Qualifications
Bachelor’s degree in English, Media, Communications, Sales, Marketing or a related field and two (2) years related work experience required. Alabama Drivers License OR state ID required within 30 days of hire.
Preferred:
Strong communication and customer service skills
Strong writing, editing, and proofreading skills
Computer software applications (Microsoft Office, Outlook, Zoom, etc)
Ability to manage multiple projects simultaneously and meet deadlines
Ability to work within a collaborative multiplatform culture and environment
Ability to demonstrate professionalism, punctuality, and work self-sufficiently with little direction
UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, religion, sexual orientation, gender identity, gender expression, and veteran’s status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB’s Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.
