Don’t worry about forgetting Jennifer Aniston’s birthday. Every radio station in almost every format in every city in the world will remind you. On Friday,August 15 at the ABA Conference, Bob Moody will tell you that’s why it is critical to use local resources to provide content that will not be found on national programming platforms. The very survival of locally owned radio depends on developing those skills.
· How to train personalities and programmers to focus on local content.
· Specific techniques to locate local content that can be used repeatedly.
· The impending technical advance that will doom small and medium market stations that don’t offer great local content.
Bob Moody is the founder and Senior Consultant of the Real Local Radio Group. His radio career includes several of North America’s legendary radio stations, including CKLW/Windsor-Detroit, WAKY/Louisville, WPOC/Baltimore, KTLK/Denver, KRMD/Shreveport, and WOAI/San Antonio. Based in Nashville since 1997, he has served on the board of directors of the Country Music Association, Academy of Country Music, and Country Radio Broadcasters.
