FOX6 WBRC, the dominant Raycom Media station in beautiful Birmingham, Alabama seeks a strategic, creative and innovative Marketing Director with image and brand building skills for all screens. Candidate must be a leader, coach and trainer with a positive attitude, sense of urgency and a proven track record as a successful television marketing director. Candidate will work with the news team in creating powerful image and topical promotion and overseeing art and graphics; our digital team in effectively utilizing the stations social media platforms to promote the stations brand and content; our sales team to lead the creative services department and oversee all commercial production for our station clients. Candidate must be a strong writer and creative thinker with exceptional interpersonal skills to foster vibrant and positive relationships inside and outside of the station. The successful candidate must be able to train and coach their team in all areas: shooting, editing, idea formulation, client interaction. Candidate must develop and execute effective on-air and on-line research based strategic marketing plans on deadline and with a strong attention to detail. Candidate will be responsible for the stations press relations and community outreach. Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services departments. This candidate, as a department head, will work closely with the General Manger and all station managers. Minimum education: Bachelor’s Degree or equivalent experience. Experience: 2+ years in television marketing management. Experience with Adobe Creative Suites (after effects, illustrator, photoshop), DSLR photography, Chyron and Lyric is a plus. Qualified applicants, please apply online at careers-raycommedia.icims.com/jobs/3253/marketing-director/job. No phone calls or faxes please. EOE-M/F/D/V
(04-02-15)