Category:
Promotions
Position/Title:
Promotion Manager
Details:
It’s a brand new look at WIAT 42 News in Birmingham, Alabama! This is an excellent opportunity to join a team that is expanding and growing. The investment has been made in a completely remodeled newsroom, state of the art WSI weather system, new AVID editing and a network quality studio to deliver the very best to the viewers of Central Alabama. We are devoted to bring in the best staff to grow our newly outfitted station!

JOB SUMMARY: The Promotions Manager’s responsibility is to advance the brand and image of the business through production of daily topicals and image promotions; and will use skills and experience to raise the preference level of the business in both ratings and research.

Principal Duties & Responsibilities:
* Work with Marketing Director to achieve station marketing goals.
* Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
* Plan and prepare advertising and promotional material to increase sales of products or services, working with customers & sales departments.
* Gather and organize information to plan advertising campaigns.
* Confer with clients to provide marketing or technical advice.
* Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
* Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
* Prepare budgets and submit estimates for program costs as part of campaign plan development.
* Prepare and negotiate advertising and sales contracts.
* Plan and execute advertising policies and strategies for organizations.
* Manage community marketing events as assigned.
* Assist with annual budget development.

Specialized Knowledge/Skills/Abilities:
* Must be an active listener, giving full attention to what others are saying, and able to interpret concerns and ideas and turn them into solutions.
* Detail oriented; and time management skills are required.
* Excellent writing, grammar & editing techniques, as well as verbal communication skills.
* Ability to evaluate relative costs and benefits and use good judgment to determine best outcome.
* Creative problem-solving abilities.
Vacancy Type:
Full Time
Date Posted:
8/6/2014
Closing Date:
11/6/2014
URL:
wiat.com/wiat-42-careers/

Experience:
Education/Experience: Bachelor’s in Marketing or equivalent experience; with at least 3 years television promotions management experience. Experience with multi-platform content preferred.

Training/Equipment: Computer with editing and graphics software. MS Office to include: Word, PowerPoint, Excel, Outlook, and Access.
Requirements:
Work Environment/Mental/Physical Requirements: High stress environment with deadline pressures. Some travel may be required.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********
Contact:
Apply online at wiat.com/wiat-42-careers/

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

(11-06-14)