Saturday 1:45-2:30pm

Automotive, driving tier III revenue to your station

Brian Wexler will review research specific to the Automotive Industry and strategies to best address local dealer’s needs. He will give you the tools to help your local dealers grow their sales more efficiently. Auto Intenders can be predictable in their purchase journey, understanding this process and identifying ways to communicate with them will help you stand out to owners and decision makers.

Saturday 2:30-3:30pm

Hot Categories and Best Practices in Business Development

Brian Wexler will take you on a strategic look at some of the hottest business development categories in the country. You’ll review the category, strategies to help you succeed and where the resources can be found on TVB.org. He will also review the most current Media Influence Study showing where consumers spend their time and what media influences them in 2019.

Brian Wexler’s career spans 28 years beginning in sales and marketing for WJW-TV in Cleveland Ohio.  He is a seasoned veteran in broadcast and digital sales, having worked as Local, Regional and National Sales Managers for a number of television stations owned by leading broadcast groups, including TEGNA, CBS Television and FOX Television.

In his TVB role, Brian is responsible for working with member stations to create category-specific presentations to further establish local broadcast television as the leading medium for advertisers and agencies.  Brian resides in Tampa, FL and presents the TVB Road Show to local businesses in his East Coast region educating them on the power of local broadcast television.  He also works closely with station account executives in his region providing training via webinars, webcasts and in-person meetings.

About TVB

TVB is the not-for-profit trade association of America’s local broadcast television industry.