Friday 9:30-10:30am

Future of Media

How do local broadcasters excel in a world of limitless choice, fan-driven entertainment, a plethora of platforms, and clients bent on becoming media platforms themselves? We review ten key trends that have huge implications for local media companies and consider how to leverage those trends to our advantage.

Friday 10:45-11:45am

Five Ways Social Media Can Drive Ratings

Social media is all about likes, shares, and comments, right? That’s fine if you’re Facebook or Twitter. But what if you’re a local media company more concerned with tune-in and listening/viewing occasions, and brand-building, and listener/viewer loyalty? This presentation outlines the key ways to use social media for YOUR purposes, not Facebook’s and Twitter’s.

Friday  1:45-3:30pm

Podcast Pros Panel

Learn from popular podcasters how and why you should start your own!  Podcasts will expand your brand and can lead audience to your station.  Take this opportunity to talk to the pros.

 

Mark Ramsey is a veteran media strategist, researcher, and trend-maker. He has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more.

Ramsey has authored two radio industry bestsellers, Making Waves: Radio on the Verge and Fresh Air: Marketing Gurus on Radio. His blog at Mark Ramsey Media is among the most popular in audio entertainment and information industry, and he is a popular speaker at radio and related industry events.

Ramsey is a Research Fellow with Coburn Ventures, change consultants to some of the world’s largest companies. He also serves on the board of the Broadcast Film Critics Association, the producers of the Critics’ Choice Movie Awards and Critics’ Choice Television Awards, both broadcast live on A&E.