What Now? What Next?

The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, embrace new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape. Things are ever changing, and you must change with them in order to thrive. This session will help.

Sections of the presentation:

* The 4 levels of selling.
* Embracing Disruption
* What’s new/hot in the digital space
* The perfect marriage of traditional media platforms and digital
* Traditional media works, and we can prove it. Data and analytics from studies that have been conducted recently that prove that traditional media has an impact on purchase behavior, search behavior, and top of mind awareness

Georgia Beasley, RAB’s Manager of Professional Development, is a multimedia force with a specialty of speaking millennial to achieve success in all aspects of business. Georgia’s professional background includes more than a decade of growing media sales revenues in broadcast, digital and non-traditional revenue.  Georgia has held various sales management positions with Beasley Media Group in Beasley Media Group’s Augusta, Georgia, Miami, Florida, Wilmington, Delaware & Ft. Myers, Florida clusters. Most recently, Beasley joined Futuri Media as the Director of TopicPulse Strategic Initiatives.

Her passion is advancing radio in the digital space and exploring new opportunities as they evolve.  Georgia graduated from the University of North Carolina at Chapel Hill.  She has bachelor’s degrees in both Communications Studies and Women’s Studies. Georgia lives in Estero, FL with her 6 year-old son, Robert and 4 year-old son, Zayn.