About Gray Media Group, Inc:
Gray Media Group, Inc. has presence across 113 markets throughout the United States, including WALA FOX10 and WMBP Telemundo serving the Mobile-Pensacola DMA and the broader Gulf Coast market. With the addition of Gray Digital Media, we provide a unique mix of local expertise and national reach. Our experienced team of multimedia consultants and strategists apply industry knowledge to create innovative and strategic recommendations for campaign optimizations.
As a team, Gray Digital Media manages over 3,000 campaigns per month, leveraging over 15 digital tactics leading to over 117 million campaign engagements and well over 700,000 conversions! Whether you want to build awareness, create social media
engagement, generate leads or deliver timely public service updates, we create the right mix of solutions to help our clients thrive and grow.
We are committed to excellence and committed to the growth of the entire Gulf Coast community. At Gray Media Group, we’re leading the way when it comes to audience delivery and audience engagement. From traditional platforms to digital…in English
and in Spanish, we have the tools needed to deliver results.
About WALA:
WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market producing the most hours of live news, weather, and original programming in English and Spanish for the Gulf Coast. The main studio is in Mobile, Alabama (the founding home of Mardi Gras) with bureau in Orange Beach. Living along the Alabama/Florida Gulf Coast is an amazing lifestyle experience. You are reminded of classic southern charm complete with street-lined oak canopies that boast historic, walkable neighborhoods and downtown entertainment districts plus strong economic developments in tremendous ship building and aviation growth industries. You’ll also find one of the fastest growing counties in the country featuring its white sandy beaches, beautiful gulf water, tourism industry, food and entertainment creating one of the most diverse television markets in the country.
Description:
Gray Digital Media (GDM) in Mobile, AL is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital centric ad campaigns tailored to fit our client’s goals and objectives.
Skills required include strong critical and analytical skills, demonstrate knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills.
Duties/Responsibilities include (but not limited to):
– Work with Multimedia Sales Managers and Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals and optimizing success through research and analysis.
– Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
– Assist with developing and presenting media recommendations that include the reason/benefit for tactics used along with investment and deliverables to internal and external clients.
– Will serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
– Will go on client facing calls with Multimedia Sales Managers and/or Media Executives.
– Will assist with client onboarding, gathering and/or developing campaign creative
– Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics and more).
– Stay up-to-date with emerging trends and identify areas of development within emerging markets.
– Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
– Promote positive working relationships within the department, the company and the vendor community.
Qualifications/Requirements:
– 2+ years in media/advertising with a focus on digital and multi-platform campaigns
– BA/BS degree preferred
– Possess demonstrable experience working in both B2B and B2C environments
– Possess outstanding written and verbal communication skills
Additional Info:
Gray Media Group, Inc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Gray Media Group expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media Group encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday.
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WALA-TV/Gray Media Group, Inc. is a drug-free company
