Gray Media, headquartered in Atlanta, Georgia, is a multimedia company and the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. With 77 markets featuring the top-rated television station and 100 markets with the first and/or second-highest-rated station, Gray combines unparalleled local market expertise with national reach.
As part of our portfolio, Gray Digital Media is a full-service digital agency delivering cutting-edge digital marketing strategies and the most advanced digital products and services to national and local clients. Gray Digital Media’s scalable platform and data-driven approach enable businesses to reach their target audience.
Key Focus Area:
– Lead new business development for digital marketing services, including SEO, SEM, social media marketing, content strategy, display advertising, and performance marketing
– Develop comprehensive digital marketing proposals and strategies tailored to client needs
– Leverage Gray Digital Media’s scalable platform and advanced digital products to deliver customized solutions
– Build and nurture client relationships across the Birmingham region and beyond
– Collaborate with our digital creative and strategy teams to ensure seamless client delivery and satisfaction
– Exceed annual revenue targets through a combination of new business development and account growth
Duties/Responsibilities include, but are not limited to:
– Proactively prospect and qualify leads in the Birmingham market and surrounding regions
– Conduct needs assessments with prospects and clients to design targeted digital marketing solutions
– Develop persuasive digital media proposals that align with client business goals and budgets
– Present digital marketing strategies and Gray Digital Media’s capabilities to prospective clients
– Manage a robust pipeline of opportunities and consistently exceed monthly and annual revenue goals
– Build and maintain strong relationships with key decision-makers across B2B and B2C segments
– Partner with creative, strategy, and analytics teams to ensure successful campaign execution and client satisfaction
– Stay current with digital marketing trends, tools, and best practices to position Gray Digital Media as a trusted advisor
– Maintain detailed account records and utilize CRM systems to track all client interactions and opportunities
– Participate in networking events, industry associations, and business development activities
– Demonstrate self-motivation, resilience, and a consultative approach in a fast-paced, dynamic environment
– Strong work ethic, integrity, and commitment to continuous improvement
Required Technical Proficiencies:
– Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
– Comfortable learning and utilizing CRM and digital marketing platforms
– Ability to analyze digital metrics and communicate ROI to clients
Qualifications/Requirements:
– Minimum 2+ years of consultative B2B or B2C outside sales experience (digital marketing, media ad sales, or agency experience strongly preferred)
– Demonstrated success in prospecting, qualifying leads, and building revenue pipelines
– Strong understanding of digital marketing channels, tactics, and measurement
– Excellent communication, negotiation, and presentation skills
– Ability to think strategically and design custom solutions for complex client challenges
– Proven ability to manage multiple client relationships and projects simultaneously
– Self-starter with strong organizational and time management skills
– Ability to thrive in a collaborative, fast-paced environment and adapt to changing business needs
– Coachable mindset with openness to feedback and continuous learning
– Passion for digital marketing and staying ahead of industry trends
Why Join Gray Digital Media Birmingham?
– Growth Opportunity: Be part of a new, expanding digital agency with significant growth potential
– Scalable Platform: Leverage Gray Digital Media’s advanced technology and proven service delivery model
– Market Leadership: Represent a trusted, #1-rated local media brand with established market relationships
– Collaborative Culture: Work with creative, strategy, and analytics professionals dedicated to client success
– Career Development: Access to Gray Media’s extensive training resources and career advancement opportunities
– Competitive Compensation: Excellent base salary, commission structure, and benefits package
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now”, upload your resume, cover letter, and references