In almost every advertising market in Alabama the local cable sales team is out billing everyone!
In almost every case they have less market coverage and fewer viewers and listeners! This extends to their digital properties as well.
We will address these issues and some solutions to getting this money back to real local broadcasters and create advertising programs that really work for your clients
Rob Russo is one of the foremost experts in media, marketing and sales in the ever- changing traditional and emerging new media space. His expertise covers national, regional, local and international media/marketing. He is the founder and president of RNR Media Consulting, LLC. He is also a professor of advertising at Saint John’s University in NYC
Russo started his career in the early eighties as a research analyst for the TV and radio rep firm Katz. In 1989 he moved to Cablevision and Group W Cable Sales where he was a director of sales.
In 1996 he returned to Katz, where he co-created and was a principal in the new business development team as well as head of the Millennium Research Department. In 2011 he started up ION Media’s Political Advertising Unit.
Russo opened RNR Media Consulting LLC in 2013.
