“The Voice You Know” is a dynamic campaign created to amplify the visibility of broadcasting in communities across Alabama.
Through this initiative, we aim to foster increased engagement among the Gen Z audience with their local radio and television stations. Below, you’ll find all the materials for the campaign. Please email Sharon with any questions and thank you for joining us in this critical initiative to engage this generation of viewers and listeners!
Capstone Agency presents their findings which led to the “The Voice You Know” campaign. Watch below.
Campaign Materials
Brand Identity Guide
Station Content Handbook
Logos*
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*Logos will not be downloaded with background
Scripts
- Teacher Appreciation
- National Radio Day
- Sport Shoutout
- Small Business
- Community Event
- Upcoming Fundraiser
Spot Examples
Radio –
Television –
Social Media Templates (.ai and .jpg formats)
Social Media Examples
Billboards
